School of Humanities & Social SciencesBA Visual Communication & Creative AI
Overview
The B.A. Visual Communication and Creative AI programme prepares students to work confidently in today’s evolving media and communication industries, were creativity increasingly intersects with technology. By blending visual storytelling, emerging technologies, and journalistic thinking, the programme transforms creativity into career-ready expertise suited for today’s dynamic media industries.
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Program code
0000
Duration
4 Years
Study Campus
JAIN University, Kochi Campus
Curriculum Structure
Any request in the change of the dates for JAIN Entrance Test will not be entertained
Introduction To Communicaton
Communication Design
Media Design 1 (Graphic Design)
Digital Photography
English – 1
Languages 1
Malayalam/Kannada
Hindi-1
Sanskrit-1
Additional English-1
Mind Management and Human Values 1
Transdisciplinary Project Centric Learning 1
Art of Screen Writing
AI in Graphic Design
Basics of Sound
English-II
Language-II
Kannada-II
Hindi-II
Sanskrit-II
Additional English-II
Advanced Photography
Mind Management and Human Values 2
Transdisciplinary Project Centric Learning 2
Film Studies
Documentary Production
Visual Literacy and Drawing
Textual element of design
Environmental Studies
Radio production
Sound Design
Reporting and Editing
Print and Digital Journalism
GE/OE
Media Design 2
Transdisciplinary Project Centric Learning 3
Television Production
Storytelling for SDGs
Advertising
Public Relations and Event Management
Visual editing and post production
Ad film making
AI for Fact-Checking and Misinformation Detection
AI in Journalism and Content Creation
GE/OE
Indian Constitution (Swayam)
Transdisciplinary Project Centric Learning 4
Research Methodology
Television Production (Lab)
Writing for Digital Media
Advanced Camera and Lighting Techniques
Anchoring & News Presentation
Media Ethics
Media, Culture & Society
Gender Studies
International Communication
Internship
Media Design 3
Transdisciplinary Project Centric Learning 5
OTT Platforms and Web Series Production
Project -Documentary Production
Short film production
VFX
Colour Grading
Social Media and Influencer Marketing
Data journalism
3D Modelling and Animation
GE/OE - 4
Transdisciplinary Project Centric Learning 6
Contemporary Media Theories
Communication for Development
Media Management
Advanced Research Methodology (Visual Research Methods)
New Media Studies
Digital Media Literacy
Social Media for Communication
Global Communication Policies
Research Project-2
Course Highlights
Next-Gen Visual Arts & Multimedia Production
At the core of this programme is Visual Communication, strengthened by AI and
contemporary digital practices. Students gain hands-on expertise in design, photography,
filmmaking, editing, multimedia production, and digital content creation, enhanced by AI
tools that improve creativity, efficiency, and production quality.
Crafting the Truth: The Intersection of Storytelling and Journalism
A strong foundation in journalism and storytelling enables learners to craft compelling
narratives, write for diverse media platforms, and produce responsible digital content.
Beyond the Classroom: Real-World Readiness
The curriculum combines studio practice, live projects, research exposure, and industry
interaction, helping students build a professional portfolio and develop both creative
confidence and technological fluency.
Beyond the Screen: Shaping Tomorrow’s Communicators
Graduates emerge as future-ready media professionals—skilled creators, thoughtful
communicators, and innovative thinkers prepared for the evolving media landscape in
Kerala and beyond.
Career Outcomes
BA in Visual Communication and Creative AI opens doors to exciting, future-focused careers across the media, communication, and creative technology industries.
Career Pathway
Digital Media & Entertainment
AI-Powered Creative Industries
Journalism & Digital Storytelling
Social Media & Digital Marketing
UI/UX & Interactive Media
Media Research & Analytics
FREQUENTLY ASKED QUESTIONS
The programme is a four-year undergraduate degree leading to a BA (Hons) in Visual Communication and Creative AI.
A student who has passed Level 4 / Class 12 schooling (either through formal schooling or through the open school system) or its equivalent shall be eligible for admission to BA programmes. However, students who have not studied requisite courses from the discipline related to the respective programmes will have to undertake the prescribed bridge course(s).
This programme places Visual Communication at its core, strengthened by AI-enabled creative workflows and journalism-based communication skills. It integrates design, filmmaking, digital content creation, and AI-driven production techniques to prepare students for future-ready careers.
AI is thoughtfully integrated into studio practice and media production courses. Students use AI- powered tools for visual development, smart editing, design optimisation, immersive media creation (AR/VR), and data-informed storytelling.
Yes. The curriculum includes modules in storytelling, reporting, media writing, and digital news practices, enabling students to create meaningful and responsible content across platforms.
Students develop expertise in: Visual design and photography, Filmmaking and cinematography, video editing and motion graphics, Multimedia production, Digital content creation, AI-assisted creative processes
