CMS Business SchoolBBA Branding & Advertising Recognised by the CMI, UK
Overview
The JAIN (Deemed-to-be University) Kochi’s B.B.A. in Branding and Advertising programme is a comprehensive and immersive four-year degree designed to cultivate expertise in the dynamic realms of branding, marketing, and advertising. This innovative curriculum integrates foundational business principles with specialised knowledge tailored specifically for the branding and advertising industry. A strong emphasis is pl.
Ready to Take the Next Step?
Unlock your potential with industry-leading courses – Enroll today for success!
Program Code
006
Duration
03 - 04 Years
Study Campus
JAIN University, Kochi Campus
Curriculum Structure
Any request in the change of the dates for JAIN Entrance Test will not be entertained.
English-1
Language-1
Management and Advertising Landscape
Principles of Branding/Marketing
Fundamentals of Accounting in Advertising
Digital Fluency
Open Elective
Mind Management
Language – II
English - II
Doing Business in India
Business Research Methods
Consumer Psychology
Mind Management and Human Values
Project -1
Digital Marketing
DSE -1
DSE – 2
Minor Specialisation
GE-I
Business-oriented computer application
Environmental Studies
Creative Advertising
DSE -3
DSE -4
Minor Specialisation
GE – 2
Indian Constitution
Project -2
Advanced Business Communication
Web Design and Analytics
DSE-5
DSE-6
Minor Specialisation
GE-3
Digital Design & Production
Legal Regulations in Advertising
Business Strategies
DSE-7
DSE-8
Minor Specialisation
GE-4
Cyber Security
Project -3
Course Highlights
Industry-Centric Curriculum
The programme combines core business management with specialized modules in branding, digital advertising, media planning, and consumer psychology, preparing students for dynamic marketing roles.
CMI UK Recognition
With recognition from the Chartered Management Institute (CMI), UK, students gain access to global standards in leadership, brand strategy, and professional development.
Creative Project-Based Learning
Students engage in real-world brand campaigns, case studies, and internships to build a strong portfolio and practical expertise in brand management and advertising execution.
Career Outcomes
The students will develop various employability skills through experience and training.
Career Pathway
Advertising Executive
Digital Marketing Specialist
Market Research Analyst
Public Relations Specialist
Media Planner/Buyer
Content Strategist
Event Coordinator
Brand Consultant
Marketing Analyst
Masters in Marketing or Advertising
Masters in Brand Management
Masters in Digital Marketing
MBA in Marketing or Entrepreneurship
Masters in Public Relations
FREQUENTLY ASKED QUESTIONS
Students work on campaigns, brand storytelling, copywriting, and visual communication to craft effective brand narratives.
It reinforces business leadership and project management skills, vital for leading branding and advertising initiatives globally.
Yes, students develop branding proposals for real or simulated products, from logo design to advertising execution.
