CMS Business SchoolBBA Digital Business
Overview
In today's rapidly evolving marketplace, the necessity for a program in Digital Business is paramount. With organisations increasingly reliant on digital solutions to enhance their operations, understanding these technologies and their applications is crucial for success. At JAIN (Deemed-to-be University) - Center for Management Studies; we are proud to be recognised among the best BBA in digital business colleges. .
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Program Code
006
Duration
03 - 04 Years
Study Campus
JAIN University, Kochi Campus
Curriculum Structure
The BBA Digital Business Syllabus encompasses essential subjects such as e-commerce, digital marketing, data analytics, and emerging technologies. Our programme is designed to provide you with a solid foundation in business fundamentals while offering specialised courses in digital business management and digital marketing. The focus on BBA Hons Digital Business opens up further academic and career opportunities, equipping students with enhanced knowledge and skills.
Business Accounting
Quantitative Techniques for Decision
Making
Entrepreneurial Foundations and Digital Business Essentials
Modern Marketing
English - I
Kannada - I
Sanskrit - I
Hindi - 1
Additional English
Mind Management and Human Values 1
Td-Pcl
English 2
Doing Business in India
Business Applications of AI and Analytics
Consumer Psychology
Kannada 2
Hindi 2
Sanskrit 2
Additional English 2
Td - Pcl
Mind Management and Human Values 2
Indian Bazaar
Environmental Studies
E-Commerce and Platform Business
Models
Design Thinking
Administrative Theory and Thinkers
Introduction to Tourism
Retail Management
Introduction to Family Managed
Business
Open Elective
Business Oriented Computer
Application
Td-Pcl
Business Finance
Indian Constitution
Growth Hacking and Digital Marketing
Influencer and Email Marketing
Administration and Governance
Tourism Marketing
Basics of Logistics and Supply Chain
Management
Strategies in Fmb
Td - Pcl
Open Elective
International Business
Income Tax - I
Legal Aspects of Business
Tech-Enabled Innovation and Product
Development
Digital Business Models
Development Administration in India
Distribution Management For Global
Supply Chain
Emerging Fundamentals of Tourism
Finance and Taxation for Family
Managed Business
Open Elective
Emerging Technologies in Business
Td-Pcl
Income Tax - Ii
Venture Capital and Startup Financing
Future Marketing Trends (AI and Ml)
Contemporary Issues in Public Administration
Procurement, Storage and Warehouse Management
Tourism in India
Basics of Logistics and Supply Chain Management
Td - Pcl
Open Elective
E-Commerce
Course Highlights
A BBA in Digital Business from a reputed institution like JAIN (Deemed-to-be University) Kochi equips students with the knowledge and skills to thrive in the digital-first economy. This programme blends core business fundamentals with specialised training in digital technologies, e-commerce, and online business strategies, preparing graduates to lead in a rapidly evolving marketplace. Some common career paths for graduates can be found here.
Industry-Relevant Curriculum
The programme blends core business fundamentals with digital technologies and analytics, preparing students to thrive in data-driven and digitally transformed business environments.
Global Accreditation
Accredited by the Institute of Analytics (IoA), UK, the course equips students with internationally recognized skills in data analysis, digital strategy, and business intelligence.
Experiential Learning Approach
Through live projects, internships, and exposure to tools like Google Analytics, Power BI, and Python, students develop practical skills in digital marketing, e-commerce, and analytics.
Career Outcomes
The students will develop various employability skills through experience and training.
Career Pathway
Digital Marketing Manager
E-commerce Manager
Business Analyst
Product Manager
FREQUENTLY ASKED QUESTIONS
Students learn about e-commerce, digital transformation, fintech, online consumer behavior, and business model innovation.
Yes, foundational concepts in AI, blockchain, cloud platforms, and automation are introduced as part of digital business strategy.
Graduates are equipped for roles in e-commerce management, digital project coordination, tech-based startups, or digital consultancy.
