School of MangementBBA Marketing Recognised by the CMI, UK
Overview
The BBA Marketing programme at JAIN (Deemed-to-be University), Kochi, is designed to equip students with in-depth knowledge of consumer behavior, digital marketing, branding, and strategic market planning. With a strong balance of academic learning and hands-on exposure through live projects, internships, and campaign management exercises, students are trained to think creatively and strategically. The curriculum en.
Ready to Take the Next Step?
Unlock your potential with industry-leading courses – Enroll today for success!
Program Code
006
Duration
03 - 04 Years
Study Campus
JAIN University, Kochi Campus
Curriculum Structure
Any request in the change of the dates for JAIN Entrance Test will not be entertained
English - I
Malayalam/Hindi/Additional English
Business Trends
Quantitative Techniques - I
Financial Accounting
Business Management
Mind Management & Human Values – I
Project – I
English - II
Malayalam/Hindi/Additional English
Cost Accounting
Quantitative Techniques - II
Business Economics
Case Analysis
Mind Management & Human Values - II
Project - II
Marketing Management
Human Resource Management
Banking & Insurance in India
Corporate Accounting
Conflict Management & Human Rights /Contemporary Politics in India /Business Analytics
Environmental Studies (MCQ Exam)
Mind Management & Human Values - III
Project Report - III
Business Law
Production & Operation Management
Business Finance
Research Methodology
Constitutional Values
Journalism / Spanish / Psychology
Mind Management & Human Values-IV
Project Report - IV
International Business
Income Tax - I
Management Accounting
Financial Markets and Services
Advance Accounting
French / Corporate Communication / E-Commerce
Mind Management & Human Values - V
Project Report - V
Corporate Governance
Income Tax - II
Security Analysis & Portfolio Management
Financial Analysis Planning
International Finance
Public Relations in Management / Event Management /Business-Oriented Computer Application
Project Report - VI
Course Highlights
The focus of the BBA specialisation programme is on developing outstanding oratory and interpersonal skills. The students are allowed to develop their public speaking skills, effectively express their ideas and interact with peers and faculty members in an interactive dialogue through various communication-focused courses, presentations or group projects at one of the top BBA colleges in Kochi. These skills are crucial in the business world, enabling graduates to communicate persuasively, collaborate efficiently in teams, and build strong professional relationships. By fostering these competencies, the program equips students with the confidence and proficiency to succeed in diverse organizational settings and leadership roles.
CMI Recognition for Marketing Leadership
Endorsed by the Chartered Management Institute (CMI), UK, offering students a competitive edge in global marketing and brand strategy careers.
Strategic Marketing Insights
Covers digital marketing, consumer behavior, branding, market research, and sales strategy, blending theory with real-world application.
Hands-On Learning Experience
Includes live projects, campaigns, and internships that build creativity, communication, and customer-centric thinking.
Career Outcomes
The students will develop various employability skills through experience and training.
Career Pathway
Project Manager
Junior Consultant
Operations Manager
Global Brands Manager
FREQUENTLY ASKED QUESTIONS
Marketing is often considered the most popular and has high placement rates. Finance, on the other hand, offers versatile career paths in banking, investment, and more.
There isn't a single "best" BBA branch, as the ideal choice depends on individual interests and career goals. However, some popular and sought-after specializations include Marketing, Finance, Human Resource Management, and Business Analytics.
Yes. It is possible to pursue traditional HR roles such as an HR manager, overseeing various HR functions within an organisation. The broad business knowledge gained in a BBA programme opens doors to general management roles, allowing graduates to lead teams and contribute to overall organisational success
For BBA, Commerce is generally considered the most suitable stream to pursue after Class 12. This is because many of the subjects in BBA, such as Accountancy, Business Studies, and Economics, are also covered in the Commerce stream. Additionally, students from any stream (Science, Commerce, or Arts) can pursue a BBA, and the minimum requirement is usually a 50% aggregate in Class 12.
A BBA in Finance is a good choice for individuals interested in a career in the financial sector, offering a comprehensive understanding of financial concepts, practical skills, and a pathway to various job opportunities.
