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BBA Sports Management

Overview

The BBA in Sports Management is designed to prepare students for a management career in professional sports and the recreation business. This BBA Sports Management programme provides core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning and be aware of the best practices observed in the business, related sports domains, and other allied industry par.

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Program Code

006

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Duration

03 - 04 Years

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Study Campus

JAIN University, Kochi Campus

Curriculum Structure

Any request in the change of the dates for JAIN Entrance Test will not be entertained

Ethics for Business

Quantitative Techniques for Decision making

Business Accounting

Introduction to Sports Management & Governance

General English

Mind Management and Human Values - 1

Languages-I (Hindi, Kannada, Sanskrit, Additional English)

Open Elective

Entrepreneur Essentials

Human Resource Management

Foundation of Sports Marketing

Creation and Management of Sports Brands

Languages -II (Hindi, Kannada, Sanskrit, Additional English)

Business Communication

Mind Management and Human Values -2

Open Elective

Entrepreneur Essentials

Emerging Technologies

Environmental Studies

Major Elective:

Fan Engagement/Strategic Management in Sports

Minor Specialization:

Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Open Elective

Projects / Internships

Entrepreneur Essentials

Indian Constitution

Indian Bazaar

Major Elective

Sports Sales and Sponsorships/Sports Event Management/Media and Broadcasting in Sports

Minor Specialization:

Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Entrepreneur Essentials

Management Accounting

Income Tax-I

Strategic Management

Major Elective: Athlete Development and Management/ Facilities and Infrastructure

Management Grassroots Development in Sports/ CSR in Sports and Sports for Development

Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Entrepreneur Essentials

Income Tax – II

Legal Aspects of Business

Major Elective

Sports Data Analytics/ Business of Leagues/Sports Merchandising and Retail/ Sports Law

Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance

Entrepreneur Essentials

*Semester VII and VIII curricula will be available shortly.

Course Highlights

Industry-Driven Curriculum

Covers key areas like sports marketing, event management, sponsorship, analytics, and sports law, preparing students for careers in the fast-growing sports industry.

Hands-On Experience

Opportunities to participate in live sports events, internships, and field visits with professional sports organizations and management firms.

Leadership & Entrepreneurship Development

Equips students with the skills to manage sports teams, launch sports ventures, or work with global sporting bodies.

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Career Outcomes

The students will develop various employability skills through experience and training.

Career Pathway

Data Analyst
Business Intelligence Analyst
Market Research Analyst
Operations Analyst
Data Scientist
Business Analytics Consultant
Financial Analyst

FREQUENTLY ASKED QUESTIONS

The course includes sports marketing, event management, sports finance, operations, athlete management, and legal issues in sports.

Yes, students participate in internships, field visits, and projects with sports leagues, clubs, or management companies.

Graduates can pursue roles in sports marketing, team operations, event coordination, sports analytics, or athletic representation.

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BBA Sports Management - Jain University