
BBA Sports Management
Curriculum Structure
Any request in the change of the dates for JAIN Entrance Test will not be entertained
Ethics for Business
Quantitative Techniques for Decision making
Business Accounting
Introduction to Sports Management & Governance
General English
Mind Management and Human Values - 1
Languages-I (Hindi, Kannada, Sanskrit, Additional English)
Open Elective
Entrepreneur Essentials
Human Resource Management
Foundation of Sports Marketing
Creation and Management of Sports Brands
Languages -II (Hindi, Kannada, Sanskrit, Additional English)
Business Communication
Mind Management and Human Values -2
Open Elective
Entrepreneur Essentials
Emerging Technologies
Environmental Studies
Major Elective:
Fan Engagement/Strategic Management in Sports
Minor Specialization:
Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance
Open Elective
Projects / Internships
Entrepreneur Essentials
Indian Constitution
Indian Bazaar
Major Elective
Sports Sales and Sponsorships/Sports Event Management/Media and Broadcasting in Sports
Minor Specialization:
Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance
Entrepreneur Essentials
Management Accounting
Income Tax-I
Strategic Management
Major Elective: Athlete Development and Management/ Facilities and Infrastructure
Management Grassroots Development in Sports/ CSR in Sports and Sports for Development
Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance
Entrepreneur Essentials
Income Tax – II
Legal Aspects of Business
Major Elective
Sports Data Analytics/ Business of Leagues/Sports Merchandising and Retail/ Sports Law
Minor Specialization: Marketing/ Human Resource/International Business/Supply Chain (Logistics)/Finance
Entrepreneur Essentials
Course Highlights
Industry-Driven Curriculum
Covers key areas like sports marketing, event management, sponsorship, analytics, and sports law, preparing students for careers in the fast-growing sports industry.
Hands-On Experience
Opportunities to participate in live sports events, internships, and field visits with professional sports organizations and management firms.
Leadership & Entrepreneurship Development
Equips students with the skills to manage sports teams, launch sports ventures, or work with global sporting bodies.

Career Outcomes
The students will develop various employability skills through experience and training.
Career Pathway
Data Analyst
Business Intelligence Analyst
Market Research Analyst
Operations Analyst
Data Scientist
Business Analytics Consultant
Financial Analyst
FREQUENTLY ASKED QUESTIONS
The course includes sports marketing, event management, sports finance, operations, athlete management, and legal issues in sports.
Yes, students participate in internships, field visits, and projects with sports leagues, clubs, or management companies.
Graduates can pursue roles in sports marketing, team operations, event coordination, sports analytics, or athletic representation.